Public Relation Manager

Job Description and Requirements


- Identify main client groups and audiences and determine the best way to communicate publicity information to them.

- Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.

- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

- Manage communications budgets.

- Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly.

- Draft speeches for company executives, and arrange interviews and other forms of contact for them.

- Assign, supervise and review the activities of public relations staff.

- Evaluate advertising and promotion programs for compatibility with public relations efforts.

- Establish and maintain effective working relationships with local and municipal government officials and media representatives.