Brand Manager

Job Description and Requirements


A Leading company in Amman representing international brands working in the field of FMCG mainly targeting Hypermarkets, Supermarkets and institutional Business is seeking to recruit a marketing supervisor with the following requirements:





Responsibilities:



Trade



- Prepare presentations for GM/ Sales Mgr. meetings with the trade

- Organize in-store activities (demo ladies, events, etc.)

- Work-out where standard displays or even island promotions can be placed and arrange certain A4 papers, where the conditions are noted, so to be given with the sales people

- Develop local display stands and POS material and figure in which outlets to place them

- Follow-up and in future implement category management projects

- Implement customer individual projects



Marketing



- Develop Marketing plans, broken down on customer-/outlet level

- Follow-up on their implementation

- Contact agencies for ATL advertising (billboard, newspapers, magazines,)

- Organize Market research – for e.g. (potential) new products



Sales (Reporting and Analysis)



- Analyze the business and highlighting problems and opportunities on product- and distribution level

- Prepare Key Account Charts on a quarterly base

- Do ABC Analysis by SKU and customer à define how many facings to be given to which SKU?

- Continuously collect prices from the shelves (our brand and competition) of different outlets/ trade channels.

- Prepare intermediate (10th/ 20th) sales update and forecast, monthly pre-SSR and SSR by SKU

- Analyze the Brand assortment and positioning vs. competition and identify gaps



Sales support



- Prepare sales folders for the sales team (incl. price list, various standard planogram, product catalogues, and separate sheets regarding new products)

- Prepare launch of new products. Introduce new products to the sales team and to give all details (logistics, launch promo activities, sales people competition for listing progress or/and number of displays placed, etc…)

- Prepare of outlet specific planogram



POS



- Compare listing status to items in the outlets actually displayed

- Create ideas on how to improve visibility in key outlets (shelf design, fixed displays, etc..)



Required Skills:



- Bachelor degree in Marketing or MSC degree in Marketing would be preffered.

-At least 2-3 years experience in a similar position would be preferred.

-Fluency in oral and written English and Arabic is required.

-Excellent computer and communication skills.

-Driving license is a must.