Category Advisor

Job Description and Requirements


Job Role:

The Category Advisor works in the airport's Duty Free shops in the Tobacco category, having the main
task of informing travelers of choices in the tobacco category with emphasis on the company’s brands
and offers, cigarette allowances and other points of interest within the category.


Job Responsibilities:

•Approaching tobacco buyers in a responsible way and within law/regulation.
•Interaction with confidence & clarity to ascertain tobacco buyers needs.
•Advising on product assortment, allowances, prices and savings.
•Build & maintain contact with regular travelers.
•Increasing products sales, with emphasis on the represented brand, as well as cross-category
•sales.
•Ensuring product availability & attractive display on-shelf for the company’s brands.
•Enhance the category value by influencing consumers to trade up to premium & super premium
•brands.
•Supporting monthly sales targets set for Tobacco category, Brands, etc.
•Continuously ensuring that tobacco products are not out-of-stock for brands.
•Maintain a strong & healthy relationship with Customer and other outlet staff.
•Ensure open, regular communication with Key report contact on issues/highlights.
•Follow instructions/briefing by Agency Key contact to support the implementation, execution &
•control of the company’s marketing activities.
•Provide information about unusual/special/interesting tobacco buyer’s behaviors.
•Ad-hoc reporting to defined Key Contact upon request.


Job Requirements:

•Bachelor’s degree.
•Experience in sales, customer service, retail environment or marketing is an advantage.
•Excellent command of English.
•Mature, self-confident & ambitious.
•Excellent communication and influencing skills.
•Strong selling skills.