My client, a commercial bank based in Riyadh - Saudi Arabia is looking for a Segment Manager within the Retail Banking Division.

Job Responsibilities:

•Develop value proposition, target segment strategy, and business plan for assigned assignment.
•Map existing and new products to value propositions.
•Define product requirements such as (segment needs, channel preferences, high-level product characteristics) to product development counterparts.
•Ensure that product development counterparts fully understand the product requirements.
•Develop campaign / promotion requirements for assigned segment.
•Analyze market feedback and understand the target audience needs.
•Conduct periodic review / revision of target segment strategy / business plan.

Skills
Job Requirements:
•Knowledge in market research process and marketing of retail banking.
•Familiar with marketing, communication, and promotional planning.
•Knowledge in retail banking products.
•Excellent English communication skills (written and spoken)
•4 - 5 years of working experience in Banking or Financial Services.