Social Media Director

Job Description:
The Social Media Director is responsible for the successful management of the social channel activities for the clients brands in a number of designated local markets. Social channels include but are not limited to Facebook, YouTube, Twitter, LinkedIn, Flickr, etc.

Primary Responsibilities:
1. Enable and empower a group of local markets based on the global framework
2. Train local community managers
3. Enforce quality assurance checklists and control all client brand guidelines (legal, privacy, content, etc.) are adhered to
4. Act as editorial checkpoint and guardian of brand consistency
5. Coach local community managers to improve and expand a master list of key/influential brand community contributors for local markets
6. Escalate and resolve issues that could have negative PR or legal impact
7. Liaise with partner agencies to leverage existing marketing/media programs to grow local brand communities
8. Monitor, communicate and improve the results of social channel activities-in collaboration with the analytics team
9. Continually monitor new technological/creative developments around social channels and develop agency POVs for clients and colleagues to inspire actionable opportunities
10. Lead development of an ongoing communication strategy and editorial calendar based on marketing objectives, client/partner agencies’ input and consumer feedback
11. Sell-in new social model to local clients. Pitch support on high profile projects

Reporting activities
1. Monitors active community growth and attrition, with recommendations for course correction
2. Produces regular content production summary reports
3. Proactively communicate issues, opportunities and insights to the GSC team

Partner with the Regional Account Director to:
1. Promote brand consistency, consistent positioning and align social activities with overall campaign planning and deployment
2. Serve as the main link between to multiple local markets

Requirements
1. Strong knowledge of professional experience in social media and digital marketing
2. Experience in communications/PR or work as a community manager
3. Minimum of 8 years of digital/new media experience, ideally in an agency-side environment
4. Global mindset and proven record of leadership experience in managing complex processes and/or large projects
5. Prior successful experience in managing and motivating teams
6. Sensitive to political implications and cultural difference when working with different agencies in various markets
7. Ability to grasp complex concepts and content management tools quickly, and express them in simple ways