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Product Planning and Pricing Specialist
The position exist with NBK Automobiles (Mercedes Benz Dealers) Product & Price planning Evaluate market requirement & identify chances for new models, definition of potential segments & strategic competitors Analyse available product offers and propose a market oriented product offer structure (positioning, product line up, price proposal, equipment level) Monthly update of the price index file with competition prices and communicating it to the Marketing Manager-NBK Auto Support and contribute to Planning Round process Co-ordination with Product Marketing team Daimler HQ Germany 2.Market analysis & Business intelligence Market sales report - Monthly analysis of market indices - market share, growth rate & volumes Monitor competition in terms of product, pricing and marketing activities and report the findings. 3.Market research Face to face interviews with car buyers from all car segments The method of comparison with the competition cars The rating parameters in terms of specification & features available in the car The reaction toward various marketing communications (Television media, Print media etc) The usage pattern and customer's point of view towards dealerships and after sales services Ownership survey Lost customers survey Focused Group Discussions
Should have excellent research and communication skills.
- Job Location: Doha, Qatar
- Company Industry: Automotive
- Requirements : Employer (Private Sector)
- Job Role: Marketing/PR
- Employment Status: Full time
- Employment Type: Employee
- Number of Vacancies: 1
- Career Level: Mid Career
- Years of Experience: Min: 5 Max: 7