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Product Planning and Pricing Specialist
NASSER BIN KHALED
The position exist with NBK Automobiles (Mercedes Benz Dealers)
Product & Price planning
Evaluate market requirement & identify chances for new models, definition of potential segments & strategic competitors
Analyse available product offers and propose a market oriented product offer structure (positioning, product line up, price proposal, equipment level)
Monthly update of the price index file with competition prices and communicating it to the Marketing Manager-NBK Auto
Support and contribute to Planning Round process
Co-ordination with Product Marketing team Daimler HQ Germany
2.Market analysis & Business intelligence
Market sales report - Monthly analysis of market indices - market share, growth rate & volumes
Monitor competition in terms of product, pricing and marketing activities and report the findings.
Face to face interviews with car buyers from all car segments
The method of comparison with the competition cars
The rating parameters in terms of specification & features available in the car
The reaction toward various marketing communications (Television media, Print media etc)
The usage pattern and customer's point of view towards dealerships and after sales services
Lost customers survey
Focused Group Discussions
Should have excellent research and communication skills.
In the early 1950’s, Sheikh Nasser established Nasser Bin Khaled Al Thani Holding with a distinct vision: A commitment to establishing a world-class company, one in which entrepreneurial excellence was the norm, whose innovative and ethical business practices would benefit not only its individual customers, but the state of Qatar as a whole.
NBK Holding managed the selling and distribution of notable international brands in the Qatari market and, later on, enlarged its range of activities to entail significant investment, industrial and trade sectors, turning into a key player in the exponentially developing economy of the State of Qatar.
Today, Nasser Bin Khaled Holding is a lead provider of premium products and incomparable services, strategically aligning itself world’s best and managing more numerous first-class companies and dealerships such as Mercedes Benz, Spyker Sports Cars, Mitsubishi Motors, Mitsubishi Fuso, Harley Davidson, Kawasaki, MV Augusta, Bosch, Michelin, Zeibart, and Smart Repair in addition to several heavy equipment and car accessories centers.
Moreover, NBK owns other major companies in the fields of industry, construction, oil & gas, telecommunications, civil engineering, agriculture, real estate, consultancy, car rental, Fashion and hospitality.
- Job Location: Doha, Qatar
- Company Industry: Automotive
- Company Type: Employer (Private Sector)
- Job Role: Marketing/PR
- Number of Vacancies: 1
- Career Level: Mid Career
- Years of Experience: Min: 5 Max: 7