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Ref. JB3076967

NASSER BIN KHALED

Product Planning and Pricing Specialist
NASSER BIN KHALED

The position exist with NBK Automobiles (Mercedes Benz Dealers)
Product & Price planning
Evaluate market requirement & identify chances for new models, definition of potential segments & strategic competitors
Analyse available product offers and propose a market oriented product offer structure (positioning, product line up, price proposal, equipment level)
Monthly update of the price index file with competition prices and communicating it to the Marketing Manager-NBK Auto
Support and contribute to Planning Round process
Co-ordination with Product Marketing team Daimler HQ Germany

2.Market analysis & Business intelligence
Market sales report - Monthly analysis of market indices - market share, growth rate & volumes
Monitor competition in terms of product, pricing and marketing activities and report the findings.


3.Market research
Face to face interviews with car buyers from all car segments
The method of comparison with the competition cars
The rating parameters in terms of specification & features available in the car
The reaction toward various marketing communications (Television media, Print media etc)
The usage pattern and customer's point of view towards dealerships and after sales services

Ownership survey
Lost customers survey
Focused Group Discussions

Skills

Should have excellent research and communication skills.

Job Details

  • Job Location: Doha, Qatar
  • Company Industry: Automotive
  • Company Type: Employer (Private Sector)
  • Job Role: Marketing/PR
  • Number of Vacancies: 1

Preferred Candidate

  • Career Level: Mid Career
  • Years of Experience: Min: 5 Max: 7

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